Auguststraße 11–13 · 10117 Berlin · +49 (0)30 20 65 35 70 | Tues–Fri · 10 a.m.–6 p.m. · Sat & Sun · 11 a.m.–6 p.m.


New Special Exhibition


COOLNESS

STORY OF AN ATTITUDE

 

May 18 – September 30, 2018

 

Cool – for more than 70 years this is what everybody has wanted to be.

 

Our upcoming special exhibition »Coolness: Story of an Attitude«, Germany's first exhibition on coolness, will get to the bottom of this phenomenon, as it remains a defining category of the 20th and 21st century. It is about time!

 

60 photographs and 8 objects tell a cultural history of coolness from the 1950s to the present. Four aspects of coolness, which also represent the exhibit's chapters, higlight the development of cool over the decades:

 

Resistance: the origins of coolness

Appropriation: coolness conquers the white middle class

Passion: coolness as a form of protest in the 60s & 70s

Distance: coolness becomes a commodity

 

Read more here.



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