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Special Exhibition

© Steve Schaprio, courtesy CAMERA WORK
© Steve Schaprio, courtesy CAMERA WORK


Making of a President 1960 & 2016

October 20, 2016 – January 8, 2017


works by Christoph Niemann, Steve Schaprio,

and CAMERA WORK Collection


The Kennedys ran the first modern presidential campaign in U.S. history. Never before was the media of greater importance, and never before was the image of a president more pertinent. The family thus set a precedent for all succeeding election campaigns in the history of the United States.

There is hardly any political office comparable to that of the American presidency. How many presidents have already written history and thereby embedded themselves into the national memory? Who are those individuals that endure the everlasting scrutiny of the media and carry the burden of campaigning and subsequent execution of the nation’s highest office? In short, what does it take to become U.S. president? The special exhibition »THE CAMPAIGN–Making of a President 1960 & 2016« seeks to answer these questions on the basis of six significant factors surrounding a presidential campaign.

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